On Air Promotion / On Air Marketing

A strategic seminar which explains the basics of on air promotion. By means of practical exercises, it highlights how to implement a station strategy in on air promotion.

Topics include:

  • How do listeners listen?
  • How do markets work – and why is OAP so important?
  • What belongs in a OAP?
  • Hook-promotion as an important tool for music marketing
  • Creating strategic elements
  • Developing a clock for strategic elements