Optimize your editorial conference & its output. A seminar with a strategic background for radio as an entertainment medium. Contents: Basics for identifying topics Which topics are a “must” – and where can I find them? Which topics always work? Which methods always work? New rules for the editorial conference Presenting topics – all varieties Every time I’ve given this workshop, at the end there was a flipchart full of…
Seminars
Teaser Workshop
An individual workshop, just for teasers? Absolutely!
Strategic and tactical promotions
This seminar is often a real eye-opener for top management. The topics: Basics for conceptual design of a promotion Basics for implementing a promotion Which are the effects of each type of promotion? Which type of promotion addresses the different types of station problems? When is it better NOT to have a contest?
On Air Promotion / On Air Marketing
A strategic seminar which explains the basics of on air promotion. By means of practical exercises, it highlights how to implement a station strategy in on air promotion.
Musicsells
My favourite workshop for presenters! A wonderful, creative seminar for the whole range of presenters, from beginners to seasoned pros.The presenters are given never-failing tools which they can use every day to design Musicsells.
Moderation Basics
This seminar is customized especially for you. It includes: the auditory impression of the presentation of your station, your station’s strategy and of course, addressing your questions and problems.
Morning shows
This seminar is always customized. The parameters are your morning show’s level and your questions and problems.
PD Workshop
A quick, two-day workshop which offers a brief overview of the most important aspects of successful radio programming.