Giving new input to “veterans”, helping experienced colleagues with an unclouded view from the outside, recognizing weaknesses and being available as a qualified discussion partner on the same level – all of these are aspects of my consulting work with program directors. I am especially proud of the many young program directors whom I supported and trained. Support in daily business is much more than providing assistance regarding strategic questions,…
This seminar is always customized. The parameters are your morning show’s level and your questions and problems.
A quick, two-day workshop which offers a brief overview of the most important aspects of successful radio programming.
Do you sometimes have the feeling that, despite high personnel costs, your output seems to be rather low? Sometimes this feeling is right on. Verifying it – and then finding solutions for improving the efficiency of “sub-optimal” employees – requires an unclouded view from the outside.
In the past years, I have worked on many relaunch projects and optimization processes which suffered from severe time constraints, while others lacked qualified personnel. As a result, I often took over the interim management: I actively managed the station and supervised the employees for a time.
Sometimes a radical solution makes the most sense: a complete relaunch of your product, with a new format, new content and statements and maybe even a new name.
Many different aspects – from strategic market positioning to morning show and presentation, to marketing on- and off-air – are essential for the overall success of your radio product. A sober, matter-of-fact analysis of the whole market or a comparative analysis of your station with your direct competition reveals opportunities and risks – it’s a useful point of departure for the successful optimization of your programming.
Whether you’re looking for a professional sparring partner or planning a relaunch, if you want to optimize your programming via an in-depth analysis of your competitors or your strengths & weaknesses, or if you want to give your whole team additional input and external coaching to make them even better: For 10 years, my key business has been strategic consulting and supporting management.