Strategic Consulting and Support

Whether you’re looking for a professional sparring partner or planning a relaunch, if you want to optimize your programming via an in-depth analysis of your competitors or your strengths & weaknesses, or if you want to give your whole team additional input and external coaching to make them even better: For 10 years, my key business has been strategic consulting and supporting management.

Direct experience makes it possible: I have six years’ experience as a program director at market-leading stations and almost a decade as a consultant to stations in nearly every German market and several foreign markets, incl. Austria, Greeceand Switzerland.

My first USP is the unclouded view of an outsider. My second USP is my 30+ years’ experience working at a multitude of stations – usually 10-15 – all at the same time. This combination offers you the ideal conditions for optimizing your market position: You might begin to see that certain attributes of your station are indeed strengths, you will probably also discover some weaknesses, which you can then eliminate, and in any case, you will get plenty of new ideas.

I provide advisory support to program directors for all content-based questions, optimize morning-shows via coaching sessions and workshops, train presenters and aid in the optimization of on-air promotion and on-air marketing.

We implement your strategy on the basis of your market research or conduct detailed market analysis and then develop a working strategy. But whatever we do, we do it together, as a team.