Relaunches

Sometimes a radical solution makes the most sense: a complete relaunch of your product, with a new format, new content and statements and maybe even a new name.

My knowledge of all radio station areas has enabled me to supervise numerous relaunches over the years.

Using solid market research, we have completely relaunched some stations and adjusted others’ programming and improved their market position.

Examples: the successful relaunches of “Hit 1” to “die neue welle”, “Antenne Südbaden” to “baden.fm”, and “Oldie 95” in Hamburg to “Hamburg Zwei”. My experience helps you implement all the necessary steps quickly and effectively so that you can remain calm through this exciting phase. And at the same time, your workload will be noticeably reduced.