Well-functioning on air promotion is the essential component for the on air implementation of your strategy. It starts with the development of suitable claims to communicate your strategy and, via many creative details, leads to a strategically optimal on air implementation.
Which statement should I use? When should I use it? In which context?
Which hook-promo concept best reflects my music strategy?
What is our core emphasis?
How can we be sure that the right statements are always emphasized the right way on air?
I address all these strategic issues with your employees. And – if you like – I’m happy to offer you a little creativity as well.
I coach your employees not only on strategy, but also on content. I show them ways to find new, creative approaches so they can optimally deliver your messages to the listeners. A good start is the basic seminar, followed by individual coaching sessions.